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5 Recruitment Marketing Lessons from Hawaii Five-0
by Kevin Hawkins Hawaii Five-0 deserves an award for some of the most narrative-integrated, yet hit-you-over-the-head obvious, product placement advertising on TV this side of late night infomercials....
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The 2 Things You Need For Effective Employee Testimonials
by Kevin Hawkins Employee testimonials are commonly considered a reliable way to share important insights into an organization—exposing the culture, work experience, benefits and more. Studies indicate...
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Oops! 3 career site mistakes you can (and should) fix right now.
by Kevin Hawkins Your career site—it’s the digital hub of your HR messaging. Yes, you post jobs in the most appropriate venues, you have strong social media channels, you address candidates’ mobile...
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3 Simple Ways to Improve the Candidate Experience
Looking for a job is stressful – don’t take my word for it, just ask Google. A search for ‘job search stress’ returns about 55,000,000 results. Whether the job seeker is a member of the long-term...
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Easy Tips to Instantly Fix Your Job Descriptions
Are you not getting the results you want from your current online job posting? Does it seem like no matter how many times you post a position, you cannot attract the qualified candidates your company...
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Six ways to guarantee Google bans your career site.
Your company’s career site is still the go-to place for job seekers. According to the “Candidate Experience 2013,” 69% [1] of job seekers used company career sites as part of their pre-application,...
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